Do you tweet? Do you Facebook? What’s your online marketing strategy? Do you use content marketing? Is your head swimming just from trying to figure them all out?? Let me see if I can help with one that’s all a-buzz on the internet – content marketing.
Content Marketing, according to Wikipedia, is “all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Uh-huh, so how does that differ from just marketing?
Content marketing is about sharing your story, not telling everyone how wonderful you are or your work is or where to buy your work. Content marketing helps build customer loyalty and brand recognition. Its really not usually about you at all, but rather about your industry, community or even just general information.
Here are some content marketing snippets and examples from some of my favorite folks:
– From Stephanie Distler’s Blog: “I am participating in Small Business Saturday TOMORROW! :)” The post goes on to talk about Small Business Saturday with a short closing with Steph’s hours. It was all about Small Business Saturday, but I know now (even if I didn’t already know her) that Steph is someone who cares about and supports Small Businesses – whether it be hers or others.
– From the Facebook page of the Northern Tier Cultural Alliance: “The Yorkholo Brewing Co. (19 N. Main St) in Mansfield will be holding its first annual Beer dinner, 7 courses of all local produce and meats paired with their artisan beer and ales… The food served here by the Head Chef Mitch Gruber is extraordinary, he has great vision and skill & you won’t be disappointed. (The Chef and Owners have embraced the idea of BFBL to the degree of using all local ingredients in their dinner and lunch daily menu.)” Nothing to do with the Northern Tier Cultural Alliance, other than a short reference to the BFBL program which they administer in the Northern Tier. Fully supportive of another local business, building a sense of community and sharing.
– From the web site of Milk Way Farms: A photo’s worth a thousand words! Sharing photos (with captions) of not just products, but also the animals and people on the farm gives a glimpse into the personality of the family and of farm life.
– From a tweet by the Everhart Museum in Scranton (always fun and slightly off-the-wall, but always relevant): Need more Xmas gifts? Those cheeky monkeys @MuseumofLondon have a plague rat handpuppet for salehttp://bit.ly/rXcWRy #fleasgiveratsabadname Passing along and sharing industry news (museums in this case) is a great way to build not just your organization’s buzz but also interest in the industry in general.
Still not sure? Just do a search for “content marketing” and start browsing through the pages of definitions, templates and examples!