(A Ready. Set. Share. contributing post on www.handmadeinpa.net)
In the ever-changing world of Facebook, another significant change is coming very soon for business pages – Timeline. A new page format already in use on personal profiles will soon be implemented for Facebook business pages (February 29th to be exact). Not sure what Timeline is? Check out my profile: Jennifer Swain Carlson
This change represents a great opportunity for businesses, but in particular, arts-based businesses. The new format relies heavily on the visual and gives artists a great opportunity to really highlight their work. The new format also allows users to post things along the “Timeline” of their life or work.
In my work with the Bradford County Regional Arts Council, I’m already starting to think how I can use that for the organization’s advantage. It seems that it will fit perfectly with our upcoming 100th and 125th anniversary celebrations for our historic theatres. Rather than posting photos of the theatres in one large album, I can place them along the Timeline to show an accurate history and progression for each building. The possibilities for telling the story of each building, and the organization overall, are exciting. In a sense, it becomes an online scrapbook.
For an artist, think of how you can show the progression of your work over the years. By placing images of your work along the Timeline, your page visitors can get a sense of how your work has evolved and even events that had an impact on your work. Still not sure? Check out this Mashable post with projections of what the new Timeline could look like for some of the major brands. Still not ready? Have no fear. It is anticipated the roll-out to the new format for Pages will be a gradual process, as it has been for Profiles. If you haven’t yet switched to the new Timeline for your Profile, take the jump and start getting used to how it works. And start reading up on the new format. This post from Inkling Media has some great tips.